Words Used To Describe Casino

Posted By admin On 12/04/22

How often is it you meet a 3rd party service provider or even an agency that doesn't know your lingo? ADT, theo win, slot occupancy – these are just few terms that are tossed around daily by casino executives, marketing teams and database marketing departments. We get it, we know your language, and we're here to help.

There’s some terminology that’s beneficial to understand when playing casino games, so we have compiled this useful glossary that covers the most commonly used words and phrases. Some of these terms are specific to online casinos, while others are used in land-based casinos. Etymology and usage. Casino is of Italian origin; the root casa means a house. The term casino may mean a small country villa, summerhouse, or social club. During the 19th century, casino came to include other public buildings where pleasurable activities took place; such edifices were usually built on the grounds of a larger Italian villa or palazzo, and were used to host civic town functions. Casino terms lingo and jargon defines the language spoken by Casino Players worldwide. Part 2 of this series continues the glossary of casino terminology. We created this all inclusive series for people to understand the unique words and phrases used by passionate players for their real money games.

In the casino world, these are usually terms used by the casino to describe players who are trying to game the system to their advantage. In fact, there are many television and movie productions that you have probably watched with these scammers as the subject. Used as parting words exchanged at the end of a competitive game or match as a gesture of good sportsmanship. 'GGWP' (good game, well played) is also used. Due to this abbreviation being synonymous with a game's end, it is often used by spectators to indicate a situation, action or a move where a win of a particular player is obvious, e.g.

If you're new to gaming or training new employees, please refer to the below glossary of casino marketing terms. This list should help make meetings and casual conversations with casino industry veterans less stressful.

  • A
    Acquisition
    The process of acquiring new guests. In gaming this refers to gathering new player’s club members.
    Active
    Player’s club members that have played within a certain time period, usually in the last 12 months.
    Actual Win
    The monetary amount the casino actually wins from a player. There can be a large discrepancy from theoretical win (Twin) if someone hits a jackpot or if there is a savvy table games player. Also known as 'casino win.'
    ADT
    Average Daily Theoretical win (See Theoretical win).
  • B
    Bonus Points
    Points that are not earned but rather awarded based on a promotion or event.
  • C
    Carded Play
    The portion of total gaming revenue that was tracked using player’s club cards.
    Casino Win
    The monetary amount the casino actually wins from a player. There can be a large discrepancy from theoretical win (Twin) if someone hits a jackpot or if there is a savvy table games player. Also known as 'actual win.'
    Coin-in
    Total bets cycled through a machine that includes both cash-in and credits played. Also referred to as ‘bet,’ ‘handle’ or ‘wager.’ Total coin-in reflects both carded and non-carded coin-in. Carded coin-in reflects only coin-in generated using a players club card.
    Core Program
    Regular monthly life-cycle program. (Acquisition, Loyalty, Downtrender, Recapture, Birthday, etc.)
    Criteria
    The selected parameters that need to be met to receive an offer or enter a tier or segment.
  • D
    Database
    All player data collected through the player's club, including gaming data, demographics,preferences, etc.
    Demographics
    Characteristics such as annual income, age, sex, distance to the casino, etc., which can be used to project or influence behavior.
    Direct Mail
    Mail programs in which offers are targeted to guests based on specific, pre-selected criteria with a specific marketing goal (acquisition, retention, reactivation, etc.). Can include email as well.
    Downtrender
    A player’s club member whose current play is lower based on Twin per month or quarter than it has been in the past. This can be attributed to a loss in frequency or spend.
  • F
    Frequency
    How frequently (often) a player visits and has activity. Trips in a distinct time period can also define this.
  • G
    Goal
    The purpose toward which an endeavor is directed. The state of affairs that a plan is intended to achieve and that (when achieved) terminates behavior intended to achieve it; “the ends justify the means.” Most gaming program goals involve Acquisition, Retention/Loyalty, Stretch, Recapture.
  • H
    Hold
    The amount the game or group of games made for the organization. This is based on game type, skill level, odds and system settings.
    Hotel Occupancy
    The amount of rooms occupied/sold expressed in a percentage of those available.
  • I
    Incremental Win
    The difference between win that normally would have occurred based on a guest’s RFM score (see RFM definition below) and win when provided with a stimulus (i.e.: a coupon).
  • K
    Key Metrics
    Identified areas of measurement that are considered high priority in analyzing operational performance.
  • L
    Layering
    Creating offers and promotions in such a way as to allow players to redeem multiple things in one trip/day.
  • M
    Marketing
    Everything involved in the movement or sale of goods.
    Marketing Mix
    The percentages and dollars budgeted to each sub department in the overall marketing department.
    Market Share
    The amount of Guests that patronize our casino vs. visiting other casinos in the area.
    Member File
    The entire database of player’s club members; all enrolled members including active and non-active.
    Modeling
    Identifying particular demographics that model a particular behavior such as gaming characteristics. Used primarily in determining acquisition efforts.
  • N
    New Members
    New patrons joining the player's club database.
    Non-Active/Inactive
    Player’s club members on our member file who have not played within a specified time period.
  • O
    Offer Redemption Percentage
    The quantity of players that redeem a specific offer expressed against the total number of offers distributed. (total offers redeemed / total offers issued = offer redemption percentage)
  • P
    Player Development
    This definition varies widely; it is used to describe the internal department and functionality of casino hosts. In actuality, it is everything involved in increasing loyalty and therefore the RFM of each player. This includes one-to-one service, personalized benefits, direct mail offers and copy, etc.
    Player Type
    Usually used as a stratification tool based on distance of residence or by arrival type. Examples include local, junket (bus), group (convention), destination, etc.
    Postforma
    A document that measures the profitability of a specific program. This includes all program-specific expenses and revenue. Preforma is a similar document that is used for forecasting a program's profitability.
    Preforma
    A document that projects the profitability of a specific program. This includes all program-specific expenses and forecasted revenue. Postforma is a similar document that is used for measuring acutal profitability of a program.
    Profit Margin
    The percentage of expense compared to revenue. Net Revenue / Gross Revenue = X%
  • R
    Reactivation
    The process of attracting guests who have not played for an extended period of time, but at one point were active.
    Recency
    A method of measurement that identifies how recently a wager or purchase has been made.
    Response Rate
    The quantity of players who responded to an offer expressed against the total group of players issued offer(s). (total player responders / total number of players who received offer(s) = response rate)
    Retention
    The process of retaining current guests on the member file. The period of time used depends on the overall RFM of the member file. This sometimes means re-activating members from the member file that have become inactive. Reactivating members is 1/3 of the cost of Acquisition.
    RFM
    Recency, Frequency, Spend. A common method of assessing value of customers through recency, frequency and spend. Spend refers not only to the wager amount but also the items/services purchased.
  • S
    Script or Point Redemption
    The financial term for the cost of the cash back redemption. It is generally one of the larger expense items.
    Segments
    Defined groups within the database based on recent play and used to determine the offers the patron will qualify for.
    Share
    The portion of the spending that occurs at our facility vs. other entertainment organizations.
    Slot Occupancy
    A plan of action intended to accomplish a specific goal, using all the forces to execute approved plans as effectively as possible.
    Stratification
    To divide guests into a series of graded statuses or classes; i.e. dividing the database into tiered segments based on player type, etc.
  • T
    Tactical (Tactical Execution)
    An expedient for achieving a goal; a maneuver of less long-term significance than strategic operations or strategy.
    Theoretical Win (or Theo Win or Twin)
    The amount that the casino should win in theory, based on hold percentage and the random number generator or game type/odds. (coin-in x hold = theoretical win)
    Tiers
    Most often used to describe the defined groups within the player's club structure based on play and used to determine player's club benefits.
    Trip(s)/Days
    The frequency measure used in gaming. A defined period of time that starts when the player’s club card has been inserted and there has been play. The length of a trip and associated parameters vary widely.

If you were to ask a professional blogger about how they get so much traffic despite writing occasionally, the most obvious answer would be a great title.

The title is the first thing observed by readers, and within those 30 seconds, you’ve to entice them on clicking & reading the complete article. However, many bloggers still struggle to write catchy blog titles which can attract more traffic.

One common reason is the lack of use of exciting or catchy or power words.

See, there’s a limit on how many words you can use on the title. You can’t write 100 words explaining what the reader will get out of it and how great it is.

More specifically, there’s a limit of only 70 characters for Google SERP results. If you fluff it and use ordinary words, it’ll become harder to get a good CTR.

So, how to get over it and write eye-grabbing blog titles?

Simple solution – use more catchy words.

Table of Contents

What are Catchy Words?

You might be wondering, how do I define a catchy word? It’s quite simple. Just make sure the word triggers at least one of the below situations in the reader’s mind.

  • Sense of emergency
  • Anger
  • Happiness
  • Curiosity
  • Other emotions

By using such emotional-triggering words, your titles will get more attention and hence a better Click-Through-Rate (CTR)

How Important is it to use Catchy Words?

As per Neil Patel – a famous internet marketer – Headlines are worth 90% of advertising dollars and even a single word can affect the campaign drastically.

[click_to_tweet tweet=” Headlines are worth 90% of advertising dollar and every word counts. Here are 700+ power words to use to write attention-grabbing titles. #Marketing #Blogging” quote=” Headlines are worth 90% of advertising dollar and every word counts – Neil Patel”]

Casino

Another study published on CopyBlogger, reveals the power of a single word where social psychologist Ellen Langer asked to cut in line at a copy machine.

The three sentences she used and their results were:

“Excuse me, I have five pages. May I use the Xerox machine?” 60% said OK.

“Excuse me, I have five pages. May I use the Xerox machine because I’m in a rush?” 94% said OK.

“Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?” 93% said OK.

As you can observe, by adding the single word “because” and a reason to it, the results were changed entirely.

Similarly, if you don’t hit the right emotional string and give a reason to readers, it’ll be challenging to get clicks or conversion.

700+ Catchy Words List to Write Attention-Grabbing Titles

To make your search more comfortable, I’ve collected over 700 power words that can be used when writing a new title. You can use one or multiple words from this catchy words list in a title.

I’m almost sure that by using these power words, you can improve your product sales, email open rates, affiliate commission, and more. And if your CTR is good, your Google rankings will automatically boost up.

Additionally, I’ve divided the power words list alphabetically. If you want to download the complete list of words, scroll down to the end of the page and enter your email address to get instant access.

Let’s get started.

Catchy Words that start with A

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Words used to describe change

Catchy Words that start with B

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Catchy Words that start with C

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Catchy Words that start with D

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Catchy Words that start with E

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Catchy Words that start with F

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Catchy Words that start with G

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Someone

Catchy Words that start with H

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Catchy Words that start with I

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Catchy Words that start with J-K

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Catchy Words that start with L

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Catchy Words that start with M

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Catchy Words that start with N

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Catchy Words that start with O

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Catchy Words that start with P

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Catchy Words that start with Q-R

Words Used To Describe Casinos

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Catchy Words that start with S

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Catchy Words that start with T

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Catchy Words that start with U

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Words Used To Describe Someone

Catchy Words that start with V-W

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Catchy Words that start with Y-Z

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Final Words

It took me hours of research to compile this list and various dictionary rounds. However, if you have some words which can be added to the list, just comment down.

Again, if you want to download the complete catchy words list of 700+ power words, just enter your email address below.

Share your experience with writing blog titles, how effective your strategies have been, and what words get the best conversion? Also, socialize this post with other bloggers and writers and spread happiness.